Lexus uses Reevoo to get on the short list.
Overview
“The independent and branded approach was vital. We are a respected brand and wanted to continue to build trust with car buyers – we wouldn’t do that by collecting and publishing reviews of our own product.”
Tom Travers
Digital Communications Manager, Lexus
Lexus has always enjoyed a reputation for quality but struggled to articulate all the benefits to its customers. Lexus decided to use ratings and reviews to get on that all-important consideration list.
// 5x more time spent on site when reviews are read.
// 2.5x more page views when reviews are read.
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