Melbourne, Australia – Australian automotive brand Holden has become the latest in a growing number of car brands to partner with driver rating & review collection service Reevoo.

Holden, a subsidiary of General Motors, joins KIA & Hyundai in using Reevoo’s verified collection system in Australia. The move comes through a partnership with digital marketing agency Fresh Egg.

Holden Executive Director – Marketing & Customer Experience, Geraldine Davys said amplifying the voices of real Holden drivers was a great marketing opportunity.

“Our new range of vehicles are fantastic to drive, and feature some really forward-thinking technology and features. By giving the megaphone to the people that know best – our customers – we’re confident in getting that
message out there.”

Reevoo CEO Jonathan Callcut is also excited about the partnership.

“Holden is one of Australia’s most iconic car brands – a quick glance through history will tell you that. For a storied carmaker like that to partner with us shows the immense power of what we do. I’m expecting plenty more Aussie car brands to realise the importance of their customers’ voices.”

ENDS

About Reevoo:

Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.

It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.

Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.

Today, Reevoo is seen in more than 60 countries and in 30 different languages.

About Fresh Egg:

Fresh Egg helps all kinds of brands set up, run and promote user-generated content campaigns.