Octopus.com partners with Reevoo to provide verified user reviews

11th October 2012

London, UK

Consumers benefit from independent reviews in 18 countries and over 9 languages, driving conversion rate

Reevoo, the social commerce solutions provider, and Octopus.com, the innovative online hotel reservations company, today announced a strategic partnership agreement enabling Octopus.com to enhance the service to their customers by providing holidaymakers in eighteen countries across Europe, Asia and the Americas with access to independent, verified hotel reviews in nine languages: English, French, German, Spanish, Portuguese, Italian, , Norwegian, Swedish, and Russian. The partnership allows Octopus.com to bolster international online strategy across its 44 websites by incorporating ratings, reviews and other social commerce tools from Reevoo.

Andrew Pozniak, Managing Director, Octopus.com comments, “At Octopus.com we are always focussed on delivering a superior, localised customer experience. Reevoo’s social commerce tools, including Reevoo Mark, Reevoo Reputation, and Reevoo Conversations, have aided us in our mission to improve the overall customer experience by providing access to trustworthy reviews from verified bookers and allowing us to respond to customer queries quickly and efficiently.”

“As well as facilitating a better experience for our customers, Reevoo has helped us increase engagement, with click through rates at over 10 per cent, and conversion uplifted by an average of 2.9 times. What’s more, Reevoo’s advanced analytics service allows us to transform all customer feedback into useful, actionable information so that we can continue to provide the best possible service to our customers.”

The implementation of Reevoo’s social commerce solution into its roster of localised online websites means that visitors to any one of Octopus.com’s 18 international websites are now able to access thousands of real reviews left by verified customers, and ask actual travellers questions prior to securing a booking with Octopus.com. The ‘ask a guest’ function, which will be available to all worldwide visitors of Octopus.com’s websites, allows visitors to query fellow guests about their experiences with specific hotels in order to enable more educated purchasing decisions based on transparent feedback.

In addition to the end user benefits, following the initial implementation of Reevoo’s social commerce suite over a time period of six months, Octopus.com has seen, on average, a page view rate increase of ten per cent globally and a conversion rate increase of 5.1 per cent.

Steve Hurn, CEO of Reevoo says, “We are extremely pleased to partner with Octopus.com, an international market leader in the travel sector, to augment the company’s successful hotel booking offering with our social commerce platform. The customer experience is a crucial factor to all businesses that offer services or products to customers, and this is especially evident in the travel sector, where word of mouth from real customers has a major impact on holiday and hotel bookings. As such, it’s more important than ever for companies in the sector to consider the right tools to leverage social, engage customers, and, ultimately, stay competitive in today’s business environment.”

Reevoo’s full portfolio of solutions is currently available to Octopus.com customers in the UK, Norway, Sweden, Portugal, Russia, Germany, France, Italy, Spain, Austria, Switzerland, Mexico, Brazil, India, Canada, Singapore, Australia and the USA.


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