London, UK, 20 Jan. 17 – User-generated content (UGC) collection engine Reevoo has been announced as part of Montage, the Webcollage Innovation Ecosystem – a community of carefully selected partners that will bring a new generation of content to the purchase journey.
Along with Reevoo, Webcollage has teamed up with software technology partners including Olapic and gen.video.
Reevoo CEO Jonathan Callcut says:
“Reevoo is very excited about partnering with Webcollage. They have a great platform, and through them we’ll have access to over 600 global retail partners. We know user-generated content in all its forms is conversion gold dust – so anything we can do to help brands to squeeze even more value out of what they’re already collecting is good news. And because the content is already there and ready to go, we should start seeing some good results really quickly.”
Webcollage CEO John Federman says of today’s shopper:
“There is no doubt that enhanced content — including images, videos, interactive tours, comparison charts, 360 views and other key product attributes – has created a more engaging experience for shoppers. It’s been measured to increase sales anywhere from 12-36%. But, now, shoppers have even more kinds of content that have been shown to drive conversion rates. User Generated Content (UGC) in the form of photos, videos and reviews from users and influencers are increasingly relied upon. So, it only makes sense for our new initiative, Montage, to respond.”
Webcollage CEO John Federman goes further to speak to the benefits of the initiative:
“Montage is a win-win for partners, brands and retailers. Our Montage partners can access the Webcollage® syndication platform and global retailer network, which is trusted by more than 1,000 brands and 600+ retailers worldwide; our manufacturer brands can syndicate other types of content at scale with no incremental development required; and our retail partners can add some of the most exciting new content technologies out there to their existing rich product content to further increase conversions and boost sales.”
-ENDS-
About Reevoo
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
About Webcollage
Webcollage is the leading cloud-based content management platform for managing rich product information, and syndication across retail sites globally.
Webcollage provides brands with the tools they need to deliver consistent content — from rich product detail pages, comparison charts, images galleries, interactive tours and product selectors – to power online sales conversions and improve the customer experience. Webcollage’s® syndication platform and global retailer network is trusted by more than 1,000 brands and 600+ retailers worldwide.
Webcollage is headquartered in New York City with offices in Ann Arbor, Cleveland, New York City, Silicon Valley, Rotterdam, Warsaw and Tel Aviv. For more information, visit www.webcollage.com.