Reevoo partners with MyBuys to incorporate online reviews into cross-channel marketing campaigns

26th February 2013

eTail West Conference – Palm Desert, California, USA and London, UK

Reevoo, the cloud-based social business solutions provider, and MyBuys, the leader in Customer-Centric Marketing for retailers and brands, today announced a partnership to embed trusted user-generated content into personalized product recommendations, providing online retailers with enhanced tools to boost consumer engagement and increase sales.

MyBuys captures insights from each consumer interaction with a retailer or brand and leverages sophisticated algorithms to determine which products an individual consumer is most likely to buy. Reevoo collects and independently moderates product reviews from verified customers only, eliminating the risk of fake or edited reviews. Working together, MyBuys and Reevoo will help brands establish long-term relationships with their existing and prospective customers. MyBuys will be utilizing Reevoo’s ratings and reviews across all channels where retailers connect with consumers – on the ecommerce site, within personalized emails, via display advertising, on mobile devices and through social channels.

Ladies prestige footwear retailer Moda in Pelle has already been benefiting from the partnership. Stephen Sumner, multi-channel sales and marketing director at Moda in Pelle commented, “The partnership between Reevoo and MyBuys provides a valuable solution for Moda in Pelle which brings our social engagement to the next level. This integration will enable us to seamlessly embed user-generated content into cross-channel personalized marketing activities driving increases in both conversion and sales.”

“Retailers that incorporate reviews into their personalized content see significant increases in engagement and conversion, with email conversions increasing by an average of 17%,” said Chip Overstreet, SVP business and corporate development at MyBuys. “We’re excited to be partnering with Reevoo to bring enhanced recommendations across every consumer channel, including ecommerce sites, email, display ads, mobile devices and social networks.”

Steve Hurn, CEO at Reevoo, added, “By working with MyBuys we’ll be enabling brands and retailers to better engage with consumers and increase efficacy of their cross-channel marketing activities. This will also benefit consumers by helping them to become more informed about their purchases.”

For more information, visit Reevoo and MyBuys at eTail West 2013, in Palm Desert, Calif. from February 25-28, 2013 at booth #119 and booth #416 respectively.


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