The Jewellery Channel chooses Reevoo Insight to drive sales efficiency

30th May 2013

London, UK

The Jewellery Channel, one of the largest jewellery retailers in the UK, has announced today the renewal of its partnership with Reevoo and the additional deployment of Reevoo Insight, a unique business intelligence tool designed to turn customer feedback into actionable insights.

Reevoo Insight analyses both structured and unstructured review data. Combining this with sales data enables The Jewellery Channel to quickly uncover which products and customer experiences across various sales channels have the most impact on overall sales and customer satisfaction.

This information is promptly delivered to internal teams, such as marketing or manufacturing, to take appropriate action to drive customer retention and increase revenue.

Robby Sur, Head of eCommerce at The Jewellery Channel commented: “Implementing Reevoo Ratings & Reviews on our website has helped us engage with our customers and build trust. We are now keen to use Reevoo Insight to deliver intelligence to our business and improve our sales efficiency by understanding what matters most to our customers, whether they are shopping online, through the TV channel, or a product catalogue.”

Steve Hurn, CEO at Reevoo said: “We are pleased to continue our relationship with The Jewellery Channel and help them achieve outstanding results in terms of brand reputation and engagement with their customers. Thanks to Reevoo Insight and the actionable intelligence it delivers, The Jewellery Channel can promptly adapt its strategy to better respond to customer needs and achieve its aggressive growth plans.”


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