What Car? partners with reviews specialist Reevoo to consolidate its position as the UK’s leading car buyer’s guide

1st December 2011

Verified owner reviews, in greater quantity, more quickly

What Car?, the UK’s leading car buyer’s guide, is to partner with social commerce company Reevoo as part of its ongoing strategy to consolidate its position as the most authoritative car buyer’s site on the web. The agreement will see Reevoo, which specialises in the collection and publication of reviews from verified purchasers, provide What Car? with an increased volume of review content, more quickly. The deal with What Car? is Reevoo’s first partnership in the automotive sector.

Andrew Golby, publishing director at What Car?, said: “What Car? is Britain’s biggest and best car buyer’s guide, and providing informative reviews is fundamental both to what we do and how we do it. Partnering with Reevoo will enable us to deliver larger volumes of trusted, verified, quality, consumer reviews, providing a representative sample of opinion and covering all models of cars on sale in the UK, including for new vehicles, more quickly than ever before.

“Combined, these factors will help to ensure that we continue to be the most informative and interesting destination on the web for car buyers,” he added.

Richard Anson, Reevoo’s founder and CEO, said: “Recent research shows that 59% of consumers always or often read reviews before buying a car. As such the automotive sector clearly needs to deliver trusted reviews to its consumers, to increase confidence in the car buying process.

“And, with recent guidelines from the Advertising Standards Authority focusing on the authenticity of reviews, it’s vital that any review system is entirely transparent in providing reviews from verified owners of the car they are reviewing. What Car? is passionate about providing its readers with all of the information they need to make the right choice of car for them and Reevoo verified reviews will be a key part of this going forward,” he explained.


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