London, UK

Leading price-comparison website Confused.com has teamed up with pioneer of ratings and reviews, Reevoo, to provide user-generated service reviews.

Consumers using Confused.com can now read about the experiences of other verified Confused.com customers before they buy.

The specialist insurance and financial services comparison site will display verified customer experience reviews, as collected and independently moderated by Reevoo. This will reassure consumers that Confused.com is delivering the highest standard of customer service. Furthermore, Confused.com will be implementing Google Seller Ratings, a feature of Reevoo’s service, to attract customers searching for good service as well as a great price to Confused.com.

Reevoo CMO Peter Simpson said, “We are excited to be working with Confused.com. In a highly competitive aggregator market, where there are many companies offering similar propositions, finding unique differentiators is challenging. Price is often a tactic used to gain market share in the traditional financial services industry. But with more emphasis being placed on customer experience, ratings and reviews are becoming of growing prominence.”

Joby Russell, Marketing Director at Confused.com, says: “We are delighted to have chosen Reevoo as our ratings and review solution. By teaming up with Reevoo, we will allow our customers to provide honest service reviews and provide a higher level of transparency within the market. The use of ratings and reviews to differentiate ourselves and increase trust is a great opportunity.”

About Reevoo

Reevoo has pioneered a measurably better approach to ratings & reviews based on independent validation. We help our clients harness the Voice of the Customer to inject trust and buyer confidence across the entire, multichannel purchase journey. Our Amplify™ methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.

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